The term «app» is a shortening of the term «application software». It has become very popular and in 2010 was listed as «Word of the Year»
by the American Dialect Society. In 2009, technology columnist David Pogue said that newer smartphones could be nicknamed «app phones» to distinguish them from earlier less-sophisticated smartphones.
Mobile apps were originally offered for general productivity and information retrieval, including email, calendar, contacts, and stock market and weather information. However, public demand and the availability of developer tools drove rapid expansion into other categories, such as mobile games, factory automation